My Muscle Chef: a 3D meal package as the hero

· 1 min read · three.js, webgl, packaging, landing-page, launch

A 3D food packaging box for My Muscle Chef meals rendered in real time with studio lighting

Food is one of the hardest things to sell online, because you cannot taste it. My Muscle Chef makes healthy meals engineered for athletes, and this landing page tries a different route: let the package do the talking.

The My Muscle Chef package

The package is the hero #

Built with Three.js, the page turns packaging into the main character. You rotate the product and explore materials, and the real-time render carries the freshness and performance story the brand sells.

The aim #

A focused food-brand concept where nutrition meets premium launch polish, and the meal feels tangible before you open the box.

I showed it in a video about the drinks landing page.

Try it #

The page is live at musclechef-neotix.vercel.app, and the details are on the project page.

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