Era Collection: a ring that ends in a configurator

· 1 min read · three.js, webgl, jewelry, configurator, launch

A unique jewelry ring rendered in 3D on a dark background, the Era Collection landing page

Luxury storytelling usually ends with a button that says "contact us". The Era Collection page ends with something more interesting: the visitor becomes the stylist.

The Era Collection ring

How it flows #

It starts as an editorial scroll through the story of a unique piece, with the pacing of a campaign. When the narrative lands, you arrive at a configurator where you refine metals, stones and details in real time, built with Three.js.

The ring is the subject of the page, and the configuration is where the story turns into participation: the hero piece is treated like a campaign first, and then you get your hands on it.

Try it #

The page is live at era-collection.vercel.app, and the details are on the project page.

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