# A racing steering wheel configurator where the model leads

> A 3D configurator for racing steering wheels: the product stays center stage, finishes and accents change live, and the setup can be saved and bought.

Canonical page: https://andersonmancini.dev/blog/racing-wheel-configurator

Published: 2026-09-12 · 1 min read · Tags: three.js, webgl, configurator, e-commerce, launch

Most product configurators bury the product under menus. This one, for racing steering wheels, was built on a simple rule: **the 3D model stays front and center, and the interface stays out of the way.**

![The steering wheel configurator](https://andersonmancini.dev/images/product_configurator.webp)

## How it behaves

- You change finishes, accents and details **live**, and every change lands on the wheel itself, not in a menu that you have to read.
- Rich lighting and motion effects keep the product feeling premium and kinetic.
- When the setup feels right, you can **save the configuration** and **buy the product exactly as you designed it**. Configuration and commerce are one continuous flow.

## Why it is built that way

A steering wheel is a product with a lot of small decisions, and people care about each of them. The interaction was designed around the wheel, so that the person can see what a choice does at the moment they make it, and the purchase is the natural end of the same screen.

## See it

The configurator is live at [custom.gomezsimindustries.com](https://custom.gomezsimindustries.com/), and the details are on the [project page](https://andersonmancini.dev/projects/wheel-customizer.md).

## Related projects

- [Wheel Customizer](https://andersonmancini.dev/projects/wheel-customizer.md) — Racing steering wheel product configurator